Executive sex toy

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Jamie Leventhal, the chief executive of Clio, a small company that created a line of sex toys with Walmart. By Katie Van Syckle. Leventhal said the buyer had asked him. It was a bit of a surprising question from a retailer known for its buttoned-up corporate culture. But Mr. Leventhal knew that Amazon and other retailers were having success selling adult products and that there was money to be made.

So did Walmart. Walmart sells the items in stores in every state in the United States except Virginia and Alabama, because of laws in those places.

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The retailer plans to begin carrying four more PlusOne products in August. But PlusOne is a much bigger move into sex toys. The products are deed to be high end. They are waterproof, rechargeable and made with body-safe silicone, features once found only on products sold at sex shops and online. Clio will release a clitoral stimulator as part of its August expansion, along with a mini personal massager, cleaning wipes and a lubricant.

In the last eight months, Clio has sold over a million PlusOne units. The company now has more than 26 percent of the sexual massager market, according to Nielsen.

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When developing the line, Clio considered various factors, including price and aesthetic, but especially, Mr. Leventhal, 46, also has to figure out how to market a device that some in the public still view with suspicion. It was illegal to sell sex toys in Texas untiland still is in Alabama. Still, sex sells quite well. Trojan began selling vibrators inand they soon appeared in drugstores like CVS and Walgreens.

ByWalmart carried objects like vibrating rings, which are primarily deed for men.

Executive sex toy

Leventhal founded Clio in At the time, he saw an opening in the market for less expensive grooming products. The company now has five departments: grooming, nail care, skin care, cosmetic appliances and sexual wellness devices. Sex toys will soon become the majority of the products that Clio ships. Leventhal admits he is a novice in the sex toy industry. He goes to hot yoga at lunch when he can, and drives an year-old Toyota 4Runner he named Whitney, after Whitney Houston. He recognizes that not everyone feels the same way. Fine said. Leventhal grew up in Sharon, Mass. He studied at the Florida Institute of Technology and Hofstra and went to work for a company in Chicago that made fans.

Leventhal thinks Walmart approached him because his company is small and works quickly. There are only about 20 employees, including two product deers. He wanted to make them attractive, not vulgar, but also immediately recognizable and easy to use. Cornaro said.

Executive sex toy

Clio is already working on a new product that looks like a vibrating silicone feather. Leventhal said, as the product buzzed. Supported by. Updated July 28,p. Leventhal said.

Executive sex toy

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